Istituto Zaccagnini presents its new website designed by IKON

The new website created by IKON for Istituto Zaccagnini — Italy’s leading School of Optics and Optometry — is now online.

The site’s architecture and user interface were designed to ensure an intuitive and seamless browsing experience across all sections. Thanks to an in-depth content optimization process, users are guided through every stage of the customer journey — from initial exploration to conversion and retention.

Visitors can explore the campuses through virtual tours of the Bologna and Milan facilities, as well as an extensive multimedia section featuring videos and images of campus life. In addition, the website allows users to register for orientation sessions and complete enrollment for both foundational and professional training courses.

A rich news section keeps users updated on major industry events and conferences, supporting ongoing learning and encouraging user return visits.

The entire portal is powered by IKON’s Digital Experience Platform, enabling easy and autonomous content management by the client.