GoGreen: the new immersive app that tells the story of Gorizia ahead of GO!2025

Presented during Barcolana 56, GoGreen is the new app developed by IKON for the Fondazione Cassa di Risparmio di Gorizia and Intesa Sanpaolo, designed to transform the exploration of the territory into an immersive and interactive experience.

Through virtual reconstructions, augmented reality content, and geolocated storytelling, GoGreen weaves together nature, history, and culture in a digital narrative that unfolds step by step. The app guides users through Gorizia, the Karst, the Collio, and the Isonzo Valley, showcasing landscapes, villages, and symbolic places with a contemporary and accessible language.

Created in the framework of Gorizia and Nova Gorica European Capitals of Culture 2025, GoGreen represents a new way to experience and promote local heritage — a digital storytelling experience that blends innovation and identity, inviting users to rediscover the territory in an authentic and sustainable way.