RBM brings innovation to Fuorisalone with a VR experience developed by IKON

For Fuorisalone 2025 in Milan, IKON created for RBM an immersive virtual reality experience that transformed the presentation of its wellbeing systems into an interactive configurator.

Hosted inside the RBM MORE showroom, the installation offered designers, architects, and industry professionals a unique immersive journey to explore how climate and air-quality technologies can enhance indoor comfort.

Within a digital home, visitors could move through different spaces, customize scenarios, and observe in real time the processes that usually remain hidden behind walls and surfaces — from systems to airflows — making the operation of RBM solutions tangible and intuitive.

This approach simplifies the communication of complex technologies and provides the company with an innovative and engaging tool to present itself to clients and partners at showrooms, trade fairs, and events.