IKON is the Digital Partner of Barcolana 54, the world's largest regatta

The longstanding partnership between IKON and Barcolana, the world's largest regatta, continues. The Barcolana.it website undergoes a complete transformation in its 54th edition, adopting the new HYVE360 platform, the IKON-branded Digital Experience Platform that enables integrated management of all physical and digital touchpoints in an omnichannel perspective. In addition to the website, HYVE360 also manages the mobile app, e-commerce, registration and mooring reservation systems, as well as digital coupons for collecting Barcolana gadgets from stores located along the Barcolana village.

The website is designed to meet the increasingly diverse needs of the audience and create a personalized browsing experience. The new site's homepage features entrances directing users seeking different types of information. Dedicated pages have been created for key Barcolana-related topics, accessible directly from the hamburger menu: the Autumn Cup, events related to the sea, the Barcolana Village, and the Barcolana Sea Summit.

The new site, which also introduces some graphic updates, is available in English, making the content accessible to the ever-growing international audience of Barcolana.        

"We are proud to once again stand by Barcolana's side this year as a digital partner -declares Enrico Degrassi, Founder & CEO of IKON - The new website we present this year is not only renewed in terms of User Experience and User Interface but has been developed with the new Digital Experience Platform entirely created by IKON."