Barcolana 57: digital ecosystem and VR experiences designed by IKON

From October 1st to 12th, Trieste once again became the heart of international sailing with the 57th edition of the Barcolana — the world’s largest regatta. This year too, IKON joined the organization as Digital Partner, developing and managing the digital ecosystem that supports the event throughout all its stages.

The core of this integrated system is Immersiva, the platform that connects content, touchpoints, and interactions into one seamless experience.

Beyond its role as technology partner, IKON is also present at the Fondazione Carigo booth, where visitors can experience a selection of virtual reality projects created for GO!2025. An opportunity to bring together innovation, culture, and sport in a single context, strengthening the bond between Barcolana and the local area.