The collaboration between IKON and Barcolana continues in the 55th edition of the event

IKON continues to support the world's largest regatta as the digital partner of Barcolana in this 55th edition. Thanks to the Digital Experience Platform HYVE360, the Barcolana staff can coordinate all physical and digital touchpoints in an omnichannel perspective. In addition to the Barcolana.it website, HYVE360 also powers the mobile app, e-commerce, registration and online mooring reservation systems, digital coupons for collecting gadgets at stores along the Barcolana village, as well as real-time news and events before, during, and after the regatta.
During this 55th edition, a 3D reconstruction of the Forum of Aquileia will also be presented in collaboration with Fondazione Carigo and Barcolana, allowing visitors to virtually explore the central square of the ancient Roman city.